Attitude of the consumer is favorable towards amul ice cream and this can be seen through the comparative analysis of different brands in the market part of it can be attributed to amul's brand perception across all the product categories countrywide. Some companies that are competitors of the amul dairy brand are havmor ice cream, vaishno devi dairy, parag milk foods and vadilal dairy international according to the economic times in india amul is a dairy company based in the province of gujarat, india. 31 comparative analysis of amul india and mother dairy 40% respondents replied that amul milk is good in terms of nutritive values however 49% respondents replied that mother dairy milk is good in terms of nutritive values5 figure 4.
Literature review abstract in this paper we describe a case study of a dairy cooperative, amul, in western india that has developed a successful model for doing business in large emerging economy it has been primarily responsible, through its innovative practices, for india to become world's largest producer of milk. Amul is the l argest milk brand in asia, marketing more than 30 different brands of dairy products like cheese, ice - cream, condensed milk, ready - to - eat pizza, beverages etc amul ko ol and. Over the years: over the years in 1965 the national dairy development board (nddb) was established at anand to replicate the amul model throughout the country as district unions multiplied, kaira cooperative recognized the benefits of a marketing federation and thus the gujarat cooperative milk marketing federation (gcmmf) was established in 1973 gcmmf commenced marketing on april 1, 1974. Chapter 2 literature review 21 introduction this chapter shows what other scholars have written about dairy industry attempts have been made to review briefly the specific and relevant literature, which has.
Review of literature of dairy products and milk today are india followed by the united states, germany, indian companies like nestle, amul, varshney bhandu pvt. Review of literature on amul 1892 words | 8 pages a study on customer satisfaction towards amul product in coimbatore city chapter-1 (a)introduction 11introduction of the study customer satisfaction is a person's feelings of pleasure or disappointment resulting from comparing a products perceived performance in relation to his or her. Amul has list of products marketed to various countries few of its products are amul butter, amul cooking butter, amul cheese spread, amul pizza cheese, amul shrikhand, amul fresh cream, amul fat milk, amul pure ghee, amulya dairy whitener, sagar tea and coffee whitener, amul butter milk, amul ice creams like cassata , cool candy and frostik. Literature review - the literature review will focus on database management, data mining, and correlation of appropriate data sets within a networked environment bardoliwalla, n (december 1, 2009) the top 10 trends for 2010 in analytics, business intelligence, and performance. Myron leonard, editor western carolina university marketing literature review this section is based on a selection of articie abstracts from a compre.
21 review of literature there are many studies on dairying, dairy co-operatives, socio-economic conditions of the members of dairy co-operatives and performance of the district. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry advertisements browse marketing analysis of more brands and companies similar to amul ice cream. Literature review on amul dairy a study on customer satisfaction towards amul product in coimbatore city chapter-1 (a)introduction 11introduction of the study customer satisfaction is a person's feelings of pleasure or disappointment resulting from comparing a products perceived performance in relation to his or her expectations.
Issn no-2231-5063 vol1,issuex/april 2012pp1-4 research paper a comparative study of consumer preference towards cadbury and nestle chocolates with special reference to navi peth area in solapur city drshendge, bcud director solapur university, solapur abstract chocolate. Search results for 'review of literature towards consumer satisfaction for amul milk products' reviewing the literature reviewing the literature week #5 application cristina arroyo nurs 6130-13 evidence-based practice through research december 6, 2009 reviewing the. Anand milk union limited or amul is an indian dairy cooperative, based at anand in the state of gujarat  formed in 1948, it is a brand managed by a cooperative body, the gujarat co-operative milk marketing federation ltd (gcmmf), which today is jointly owned by 36 million milk producers in gujarat. A literature review of indian dairy industry bhagyashree s kunte 1 , prof sanjay patankar 2 1 assistant professor, iims chinchwad, hinjewadi it park, pune, maharashtra, india.
A summer internship project report on analysis of product development and customer feed back by gujarat milkmarketing federation limited submitted to by rohitbpathak roll no-11-e35 this report is submitted to the university / institute in partial fulfillment of the requirement for the curriculumas prescribed by the university of mumbai. The amul model the amul model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level. Known as the amul dairy cooperative, was founded in kaira (gujarat state) the daily milk collection was 247 litres anno 2005 the 24 million members/ dairy farmers supplied amul daily with 59 million litres of milk according to mr khanna, an amul director 'with special assignments.
Live project on comparative study on amul and mother dairy literature review final live project on comparative study of amul and motherdairy. Literature review on comparative analysis of amul dairy a study on customer satisfaction towards amul product in coimbatore city chapter-1 (a)introduction 11introduction of the study customer satisfaction is a person's feelings of pleasure or disappointment resulting from comparing a products perceived performance in relation to his or her. © 2011 gcmmf all rights reserved.
The private dairy selected for the comparative analysis is an iso 9001-certified dairy headquartered in andhra pradesh the company set up there in 1992 after the mmpo opened the door to private dairies, and it now trades on the indian stock exchange. Gcmmf (amul) crosses rs 29,220 crores sales turnover what's new archive amul sponsors st moritz ice cricket amul parlours. Introduction amul (hindi: अमूल, gujarati: અમૂલ) is the name of a dairy cooperative in india derived from the sanskrit word amulya, amul means invaluable.