Segmentation is the process of dividing potential markets or consumers into specific groups market research analysis using segmentation is a basic component of any marketing effort. Analysis of target group the markets bata has entered (bata, (c) 2013) shows a market segmentation that mainly sells shoes in countries with a large segment of costumers with lower purchasing power the middle class and lower middle class of the society. Bata shoes is a large, family owned shoe company based in bermuda but currently headquartered in lausanne, switzerland, and operates 4 business units worldwide - bata europe, bata emerging markets, bata branded business and bata north america. Another major change in the bata business policy is the segmentation of retail outlets according to profiles of different market segments and the introduction of novel concepts such as bata city stores. Market segmentation is the b identification of different portions of a market to satisfy the needs of all the potential customers market segmentation allows a company to drive complete, unified solutions that are in agreement with customer outreach, messaging and channel strategies for supporting and selling to customers.
A market analysis studies the attractiveness and the dynamics of a special market within a special industry it is part of the industry analysis and thus in turn of the global environmental analysis. A tool to help you select the markets that represent the best opportunity for your organization for background info, read our executive summary: target market segmentation and positioning download our free product development strategy methodology to see how this tool functions as part of a product development process. Bata analysis of markets and segments introduction bata was family founded shoe manufacturer in 1894 in czech-slovakia (bata, (c) 2013)it focuses on, but is not limited to, selling to shoes to men, women and children.
As bata has a huge international market, geographical segmentation helps it to serve different markets of different countries effectively some variables of geographical segmentation of bata are: world region: as an international brand bata divided their market into 5 continents: europe, asia-pacific, latin america, north america and africa. Bata india is the leading and largest manufacturers of footwear in india, which is a part of bata shoe organisation (bso) initially footwear was produced in handicrafts and small segments before the entry of bata in indian market bata shoe company private limited was incorporated as a small. Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
Target market segments almost all the classes of customers are targeted by bata as the company maintains a very strategic price-quality management their diversity of products and process have gained the name for the company's brands in not only for kids but equally extended for women and men. Bata shoe company has covered the whole shoe market with its different types of segments, offers and services whatever the demand of shoes is, bata is there to serve it has every kind of shoes. Bata marketing( segmentation, targeting, positioning, differentiation) uploaded by mangesh ahire here how bata has targeted different market segments can be seen. The brand bata own lots of other brands acquired with time and new brands developed for new segments of targets advertisements browse 4ps analysis of more brands and companies similar to bata marketing mix. The report includes an in-depth footwear industry analysis, including information about current footwear market trends, such as high demand for stylish and trendy footwear among individuals of all age groups.
Here how bata has targeted different market segments can be seen different bata brands cater to different market segments. Profile 10 background/history of bata shoe company a company that sustains over a span of 100 years and still marks its presence in the world market is bata as one of the famous global businesses in the world today, bata shoe organization was founded in 1894 by czech businessman tomas bata in the city of zlin, what was then czechoslovakia. Psychographic analysis delves into the motivational aspects of buying behavior to provide insight into why people buy a particular product or service it classifies target markets by psychological factors such as lifestyles, interests, beliefs, opinions, attitudes, interests and behavior.
In targeting up-market segments, however, bata beganto deviate from this strategy in the late 1980s we can also see that the positioning of the brand was very well done in minds of all the segments of thecountry. When the term market segmentation is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines market segmentation is a much broader concept, however, and it pervades the practice of business throughout the world. A good example of market segments and how a company markets to those groups is in the banking industry all commercial banks service a wide range of people, many of whom have relatable life. The marketing mix of bata tells us why bata is one of the leaders in the shoe market and how the bata marketing mix has kept the brand strong over yearsbata seized this opportunity, became the biggest supplier of shoes to military, and rose to famebata does introduce new product through tv commercials.
Bata segmentation segmentation, targeting and positioning of bata's product lines: kids wear: bata deals with two brands to serve the kids footwear market. Target market of bata: bata shoe limited, the country's largest shoe manufacturer, will start marketing world famous nike shoes and sportswear next month as it aims to grab a slice of the fast-growing branded footwear market, a company official said wednesday.
A market analysis is a quantitative and qualitative assessment of a market it looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation. Bata swot analysis is covered on this page along with usp it also includes bata competitors, segmentation, targeting & positioning (stp) along with tagline & slogan. More over bata is busy in targeting its competitors and working hard to maintain their position in the market and targeting customers through new product lines and entering into the new market segments to keep pace in the environment. Market analysis module three this part of the marketing management group project will explain how we can evaluate the attractiveness of identified market segments and why i think our firm should pursue market specialization.